SOCIAL MEDIA MANAGER
Job Description
ABOUT TRIBE 99
Since 2016, TRIBE 99 has set the standard for what’s possible in the dance team industry.
Founded by nationally recognized choreographer and entrepreneur Carsen Rowe, TRIBE 99 has become a leader in college dance recruiting, training, choreography, and experiences that connect dancers, coaches, and programs nationwide.
Our purpose is simple: move the dance team world forward.
We are a small, fast-moving team that values creativity, ownership, excellence, and innovation. Every person on our team has a meaningful impact on how TRIBE 99 shows up and where we go next.
ABout the role
social strategy & Content planning
Own the social media calendar across TRIBE 99 and CHOREO-CONNECT, aligning content with business priorities, events, launches, recruiting cycles, choreography, partnerships, and industry moments.
Plan proactively and determine the right content mix, messaging, cadence, timing, format, and platform for each brand.
Build distinct Instagram and TikTok strategies rather than simply repurposing the same content across platforms.
Content & copy
Develop social posts, Reels, TikToks, Stories, campaigns, and content series, including strong captions, hooks, calls to action, and on-brand copy.
Turn event footage, dancer stories, coach insights, choreography, behind-the-scenes moments, and community content into compelling social storytelling.
Attend key events to capture timely social-first content.
trends & innovation
Stay closely connected to Instagram, TikTok, platform updates, creator trends, sounds, formats, and emerging content styles.
Keep a pulse on dance, college dance, choreography, sports, entertainment, and youth culture to identify what is relevant for TRIBE 99.
Continuously bring forward new ideas, monitor competitors and adjacent brands, and help keep TRIBE 99 at the forefront of social media and the dance industry.
community & performance
Engage and nurture the TRIBE 99 community through comments, DMs, tagged content, and user-generated content.
Track reach, engagement, shares, saves, follower growth, traffic, and registration-driving activity, and use the data to improve content strategy.
Approach social media as both a brand-building and revenue-driving channel.
remote role & event content capture
Social content is strongest when you are in the room, so this position requires travel to approximately 10-12 events per year to capture real-time social content, identify stories and moments, and bring the TRIBE 99 experience to life online. (This role is compensated for travel to and from events as well as time spent at event.)
Events May Include:
College Dance Team Nationals and High School Dance Team Nationals
THE DANCE COMBINE and REGIONAL COMBINES
Approximately 6–8 OFFSEASON events
This is a fully remote role outside of TRIBE 99 events. TRIBE 99 will cover travel expenses associated with required event attendance.
WHO WE’RE LOOKING FOR
REQUIRED
2+ years of hands-on experience managing social media for a consumer-facing brand, creator, or organization.
Strong Instagram and TikTok expertise, including trends, formats, and platform best practices.
Proven ability to develop content concepts, write strong copy, and manage a proactive content calendar.
Strong creative instincts and a clear understanding of what drives attention and engagement.
Proactive, organized, accountable, and comfortable working independently.
Excellent written communication and attention to detail.
Ability to manage multiple priorities and move quickly when opportunities arise.
Genuine interest in dance and familiarity with dancers, teams, coaches, studios, and college programs.
Willing and able to travel to approximately 12–14 events per year, including weekends.
we’d especially like to meet you if…
You have experience in dance, college athletics, sports, entertainment, events, fashion, beauty, or another culture-driven industry.
You already follow college dance and understand the teams, personalities, trends, and moments that matter.
You naturally spot strong content and immediately think about how to adapt or improve it.
You have experience capturing live event content quickly and creatively.
You use social performance data to improve content and strategy.
You are comfortable with tools such as Later, Meta Business Suite, CapCut, Canva, and Google Workspace.
POSITION Expectations
Position: Social Media Manager
Type: Part-Time Independent Contractor
Location: Fully Remote
Travel: Required attendance at approximately 10-12 events annually
Schedule: Flexible remote schedule with weekends and non-traditional hours required; ~20-25 hours per week
Start Date: November 1, 2026
Reports To: Marketing Manager
This is a deliverables-based contract role with monthly compensation covering the agreed-upon scope of work, event attendance, and travel time.
What success looks like
TRIBE 99 consistently shows up with fresh, relevant, on-brand content across Instagram and TikTok.
Social content drives stronger awareness, engagement, traffic, and dancer registrations.
TRIBE 99 stays ahead of trends and continues to feel innovative within the dance industry.
Event content feels timely, energetic, and authentic, capturing the moments dancers, coaches, and families care about.
Leadership can trust this person to bring ideas, make recommendations, and own social execution without waiting to be told what to post.
HOW TO APPLY
SHOW US HOW YOU THINK:
Your resume tells us where you've worked.
Your portfolio and ideas will tell us whether you're right for TRIBE 99.
RESUME
Please include relevant work experience as well as information regarding your training & background.
PDF, 1 Page
Please save as "FIRST NAME LAST NAME_SM APPLICANT2026”
SOCIAL CHANNELS & PORTFOLIOS
Share examples of social media work that best demonstrate your creative thinking and ability to build engaging content.
We would especially like to see:
Instagram Reels
TikToks
Social campaigns or content series
Captions/copy you've written
Examples of accounts you've managed
Live event content
Content calendars or campaign concepts, if relevant
Please tell us what you personally owned or created in the examples you share.
The ASsignment
Give us TWO social content ideas you would want to create for TRIBE 99.
They can be a Reel, TikTok, Story series, recurring content concept, campaign, trend, or something we haven't thought of yet. We aren't looking for polished designs. We want to see how you think.
Show us ONE current Instagram or TikTok trend you believe TRIBE 99 should be taking advantage of right now.
Tell us what the trend is, why you think it fits TRIBE 99, and how you would adapt it so it feels authentic to our brand and audience.
Before applying, spend some time reviewing our official social media accounts:
Instagram: @tribe99official
TikTok: @tribe99official
Please focus your review on these two accounts.
submission requirement
Applications must include a resume, portfolio/work samples, and completed assignment to be considered.
ONE LAST THING…
Please don't send us what you think a company wants to hear.
Show us your style and creative edge.
Show us what catches your attention.
Show us what you would do if we handed you the keys to TRIBE 99's social presence.
We're looking for someone who genuinely cares about the brand, understands our audience, and is excited to help define what social media in the dance industry looks like next.
Questions about the position? Info@TRIBE99.com
TRIBE 99 is an equal opportunity organization and welcomes qualified applicants from all backgrounds.